New to start: Quality campaign in Poland

With 41 million inhabitants and 22 million cars on the road, our eastern neighbour Poland is a highly interesting spare parts market. Technically highly developed with great dynamism in the spare parts market and efficient distributors, Poland is an ideal market for a joint campaign by AAMPACT members on the subject of quality in spare parts and service.
Based on the experiences with such campaigns in England (OESAA), Spain (Elige calidad, elige confianza) and last but not least in Germany (Qualität ist Mehrwert) we want to try to set up a generic campaign.

All AAMPACT members are invited to participate. On December 6th , 24 colleagues from various member companies met in Warsaw to lay the foundations for this. The motivation is there, the seed money comes from AAMPACT and now it's time to implement the next steps. The steering group has been defined. Now we need to find a suitable agency, draw up the joint concept, define concrete measures and get started. The timetable is set. We are looking forward to it. If you are not yet involved, it is time you get on board.